Turning Social Reach into Local Brand Loyalty
How Splash of Class transformed from a drive-by business to a beloved local brand through strategic social media marketing
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595
2,874
Measurable Success Across All Platforms
From January 1 to August 12, 2025, our strategic approach delivered exceptional results across Instagram, Facebook, and Google Business Profile.
Instagram Performance
Engaging younger demographics with high-quality content
10,219
Total Views
4,991
Organic Views
208
Interactions
60
New Followers
Facebook Performance
Strongest reach driver with broad demographic appeal
187,633
Total Views
29,209
Reach
387
Interactions
37
New Followers
Google Business & Website
Consistent local discovery and engagement
1,197
Business Interactions
4,294
Site Visitors
29
Conversations
81
Performance Score
Marketing ROI Overview
Our social media marketing efforts generated significant measurable value, converting digital engagement into real revenue opportunities.
Service Portfolio
Estimated Revenue Impact
8-month campaign period
Average Potential: $14,236
Based on converting 8-15% of profile visits to customers, plus membership and bundle sales
Key Revenue Drivers
Top Performing Posts
Real examples of our most successful content that drove exceptional engagement and brand awareness.
🌟 Fresh Fridays Partnership Event
"INTRODUCING Fresh Fridays - the best monthly meet around when @1nospeedlimit and @streetsociety._atl host at @splash.of.class.carwash"
18.8K
Views
1,399
Likes
18
Comments
399
Shares
📈 Event-driven content generated 94x more views than average posts
What We Learned
Data-driven insights that shaped our strategy and revealed opportunities for future growth.
Event-Based Content Drives Engagement
Fresh Fridays and Fiesta Fridays generated the highest views and engagement, proving that themed experiences build sustainable buzz and community excitement.
Short-Form Video Delivers Organic Reach
POV-style videos generated over 10K organic views with minimal ad spend, demonstrating the power of authentic, immersive content.
Community Excitement Outperforms Promotions
Event posts significantly outperformed membership and rewards content, showing that community excitement drives more engagement than transactional promotions.
Platform-Specific Strengths
Facebook excels as a reach driver, while Instagram delivers high-quality engagement with the 25-34 male demographic being the top audience.
